Gateway was founded in 2006 as a Japanese company specializing in the production of shampoo, body wash, and other toiletries. Its main product line is the REVEUR series of shampoos, which are known for being "silicone-free" and containing "zero petroleum-based ingredients". The brand actively participates in advertisements, sponsoring events such as the 2012 FIFA Club World Cup, the 2013 FIFA U-17 World Cup and the 2012-2013 Grand Prix of Figure Skating final. In January 13, 2013, the brand was introduced by a Japanese economic news media as a "product that contributes to the avoidance of deflation" under the label "hot product and deflation".