YOJIYA was established during the Meiji era and is located in the Hanami Koji area of Gion District. It became popular among kabuki performers and entertainers due to its insistence on using natural materials, which ensures the quality of its products. YOJIYA has earned constant praise for its dedication to quality. With its strong Edo-era atmosphere, YOJIYA has become a must-visit beauty store for visitors to Kyoto. One of its must-buy products is the oil-absorbing facial tissues, which are highly regarded. Since its inception, these facial tissues have been popular among stage workers because they help solve the problem of oily skin after applying makeup.