"Little Bellies," also known as "樂貝蕾" in Chinese, was founded by two Australian brothers who are also fathers. It operates under EVERY BITE COUNTS PTY LIMITED, an Australian brand specializing in organic infant and toddler food products. Little Bellies is dedicated to offering delectable and natural organic foods tailored for infants and toddlers. With a focus on simplicity and organic ingredients, the brand designs snacks suitable for various age groups and their specific nutritional needs.

In both Australia and New Zealand, Little Bellies has emerged as a pioneering brand in infant and toddler food. It meticulously selects premium ingredients from across Europe, subjecting each product series to stringent local testing to ensure all components meet green, non-GMO standards and adhere to organic infant food guidelines. Employing a single heating process, the brand maximizes the preservation of nutritional integrity, abstaining from artificial colors, sweeteners, and additives.