From June 20 to 22, Binggrae’s?limited-time "Summer Adventure, Binggrae Coolness Arrives" pop-up store has made a high-profile surprise landing at the trendy heart of Guangzhou — the Beijing Road Tianhe City Outdoor Plaza!

Binggrae has joined hands with Ningshing Ubay to co-plan and host this pop-up event. On the first day of the event, a delegation from the brand made a personal appearance at the venue to lend their support.

This time, we combined the healing vibe of "Summer in Guangzhou" with Binggrae’s?frozen treats, introducing Guangzhou’s?classic local?"sito" (corner store) culture to create a "Cool Comfort Sito" filled with Cantonese vibe. Through Cantonese memes, Guangzhou-style scenes, and fun interactions, we let consumers immerse themselves in the joy of "healing with one bite". We also launched our blockbuster new product — POWERCAP Citrus Flavor Popsicle. The moment you bite through the icy shell, citrus juice bursts on your tongue like summer sunshine! The sweet-sour aroma, wrapped in a cool texture, rushes down your throat. The delicate icy texture is like melting snow, yet hides the fresh fragrance of citrus peel and bright sweet-sour taste — as refreshing as drinking iced fresh-squeezed orange juice, with the crispness of biting ice adding extra fun.

This "happy with one bite" cool feast has attracted attention across the city since its opening! It has not only gained eager interest from trendsetters but also sparked a check-in craze on social platforms like Xiaohongshu. On the first day alone, the event received nearly 10,000 visitors, and the expected online and offline exposure has surpassed 12 million! Binggrae is connecting with the summer passion of Guangzhou’s?young consumers through its iconic sweetness and coolness.

The giant Binggrae-themed installation is undoubtedly the absolute highlight of the plaza! Its eye-catching creamy yellow main color, paired with the cute "Xiao Jiao" character, instantly ignites the summer atmosphere. Adults and children have stopped here one after another, vying to take photos with this cool color, sharing their Binggrae "cool moments" on Moments, and immersing themselves in the collision of this sweet storm from South Korea and the enthusiasm of Guangzhou's summer.

Stepping into this summer-exclusive pop-up is like breaking into a joyful kingdom filled with the aroma of milk! The dairy tasting area is filled with this season’s?hit dairy products, and the rich milky fragrance makes it hard to leave. The redemption area hides cute merchandise, waiting for you to unlock surprises with game clearance certificates. The frozen product display area has exquisite arrangements that make people can’t?help but take photos. The game interaction area is filled with laughter from fun challenges like the "Bingo! Memory Game"!

Thousands of servings of star products are being given out for free tasting, turning the venue into an instant cool paradise! Every bite delivers the ultimate experience of "Binggrae coolness reaching straight to the top of your head"! This not only satisfies food lovers but also brings Binggrae closer to every consumer, sharing pure cool joy like friends. The interactive game area is also extremely popular, filled with laughter and cheers! People of all ages are releasing their summer vitality freely in the games. Participating in the challenges allows you to win limited-edition Binggrae merchandise, and successful challenges earn you more product gifts! An excited young lady who got plenty of gifts said, "Binggrae really gets us! It's fun and you get great stuff — this is the right way to enjoy summer!"

Cool and delicious treats are still being given out! Prizes for fun games are waiting! Limited-edition merchandise is running out fast! Whether you’re a die-hard Binggrae fan or a trendsetter seeking fresh experiences, now is the time to be at the center of this cool storm! Don’t hesitate! Call your friends and set off right now! Seize the final chance, rush to the Binggrae pop-up store, experience the ultimate Binggrae coolness of "happy with one bite", and create your own highlight "adventure" this summer!