The school bag on a child’s shoulders carries not only knowledge, but also parents’ expectations for safety, comfort, and durability. Where does this protective power come from?

Recently, Ningshing Ubay has joined hands with Japan’s Seiban brand to plan and execute the event “Tracing the Origins of Craftsmanship, Guarding Growth Together with ‘Wings’”. Three groups of Chinese influencers residing in Japan — @Luoluo?& Tonomura, @Haitao KK in Tokyo, and @Yoyo in Japan — were invited to jointly explore the brand’s core values: genuine materials and wholehearted guardianship.

Act 1: The Source of Craftsmanship · The “Solid Commitment” Deep in the Factory

Stepping into Seiban’s modern, clean, and bright workshop, an atmosphere of rigor and dedication greets visitors. As the only group granted access to the “core area” of the factory, @Luoluo?& Tonomura’s mission was to find the most solid foundation of quality — genuine materials and craftsmanship.

【The Production Process】

Act 2: Wings of Time · The Inheritance of “Guardianship” in the Exhibition Hall

Meanwhile, @Haitao KK in Tokyo and @Yoyo in Japan immersed themselves in Seiban’s carefully curated brand culture exhibition hall. This space serves as both a museum of the brand’s story and a “reception hall” for its guardianship philosophy.

【Corridor of History: Staying True to the Original Aspiration】

【Technology & Design: Visible Guardianship Strength】

Act 3: Resonance from Tracing Origins · Trustworthy Guardianship for Growth

Despite the different depths of their visits, the three influencer groups delivered surprisingly consistent messages in their post-event shares:

Absolute trust in “genuine materials”: Whether the influencers touched the raw materials in the factory or verified the safety and environmental certifications in the exhibition hall, all had unwavering faith in the brand’s quality foundation.

High recognition of “craftsmanship”: Complex processes, rigorous attention to detail, and strict quality inspections turned “durability” and “reliability” into tangible realities.

Deep resonance with the “guarding growth” concept: “Guarding growth together with ‘Wings’” is not an empty slogan, but a sincere practice that runs through every link — the brand’s history, product design, manufacturing, and customer care.

【Children’s “Love at First Sight”】

The journey of tracing origins may end, but guardianship never stops. Tracing the origins of craftsmanship is Seiban’s eternal pursuit of quality; genuine materials are its strongest confidence for thousands of families; “guarding growth together with ‘Wings’” is the shared wish and action of Seiban and all parents. Guardianship starts with choosing a trustworthy partner!